TravelWyoming.com’s target audience is potential and repeat visitors to Wyoming. Much of the visitor traffic is made up from the surrounding states’ drive-market, including families with children. In addition to inspiration to expand the state’s target markets and increase visitors’ length of stay, primary goals of the site were to provide partner referrals. The site focuses on the extended road trips available, making travel accessible for everyone and highlighting not-to-miss small town stops as well. The overall goal is driving visitors deeper into Wyoming and promoting longer stays, utilizing the “That’s WY” campaign of storytelling experiences and providing tactical information to plan a trip.
|Brand Integration Senior Manager, WOT:||Kristin Dialessi|
|Content Marketing Manger, WOT:||Amanda Sherlin|
|Creative Assets Manager, WOT:||Charles Lammers|
|Account Director, Miles:||Hannah Hintz|
|Account Coordinator, Miles:||Erin Fossum|
|Development Director, Miles:||Bobby Taylor|
About the Agency: