SYMMETRICOM NEXT GENERATION NETWORK EMAIL MESSAGE CAMPAIGN
The audience for this campaign were Technical and Engineering Management/Decision Makers within Major Telecom and Cable Service Providers. 1. Director, Network Operations 2. Telecom Engineers and Network Engineers Campaign objectives were to drive awareness of and gather leads as it pertains to the following industry areas that Symmetricom had identified as growth opportunities: 1. DOCSIS 2. Synchronized Ethernet 3. Precision Time Protocol 4. Mobile Backhaul 5. IPDR/CDR Reconciliation Our strategy was to first and foremost educate those that we already had a relationship with, as the feeling was that they would be most receptive to our message, and simultaneously generate the hottest leads. Therefore, we went to market with an email campaign targeting Symmetricom's house list. Additionally, we wanted to present our message as an "Educational Series". Therefore, this was not about trying to pack everything into one message, but present a series of messages that our target would receive over a series of months. This way, we would not overwhelm our target, but at the same time, we would be consistently presenting our message in front of them. The campaign was deployed over a series of six months with five different messages, each with a unique offer.
|Director, Client Services - Overdrive Interactive:||Ty Velde|
|Account Coordinator - Overdrive Interactive:||Bill Holmes|
|Web Developer - Overdrive Interactive:||Greg Danilowski|
|Interactive Designer - Overdrive Interactive:||Ting Zhi|
|Marketing Specialist - Symmetricom:||Ellen Brook|
|Director of Marketing Communications - Symmetricom:||Matt Keowen|