Target: All leisure travel planners (families, couples and singles) looking for a unique summer travel experience at a great value.
Goal: Create an Indy-inspired microsite that immediately draws the customer’s attention and excitement for summer adventure travel. Questus developed a site that instantly introduces a custom-created Indiana Jones travel video, giving users a glimpse of their awaiting Indy-inspired adventure filled with fascinating cultures, people and destinations. With tabbed browsing and paginated itineraries, users can easily explore the details of each adventure trip. The site also helps to cross-promote other Summer of Adventure initiatives through promotional badges. Through inspiring videos and photos, detailed itineraries, and interactive maps, Questus brought the spirit of Indy adventure online, successfully extending the Expedia brand to travel enthusiasts.