The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

WHIRLED
2012 GOOGLE ZEITGEIST VIDEO

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Best Directory Or Search Engine Online Video

For the last three years, Google has released an end-of-year video titled ‘Google Zeitgeist’ that packages the year’s most moving experiences from the world’s 7 billion people into a fast-paced video filled with all the peaks and valleys of human behavior. To create the video for the third year in a row, Google tapped LA-based creative agency, Whirled, to produce what Google has called one of their ‘most important brand moments.’ Led by director and Whirled founder, Scott Chan, the team set out to create a powerful and emotional video that reminded people why they love Google and delivered on a level of anticipation built from the millions of views on Whirled’s last two versions of the Google Zeitgeist video. With enormous pressure to surpass the massive expectations set by their previous videos, Whirled spent months researching the best moments to include in the 2012 Zeitgeist video. Once the right moments were selected, Scott and his team spent countless hours micro-editing every single frame of the video to make sure it delivered the most powerful brand message it could, while also maintaining a level of authenticity that allowed it to go viral from the moment it was launched.
In the end, the 2012 Google Zeitgeist video garnered over 13.5 million views which topped the total views of the two previous year’s videos combined. It quickly reached a top ranking on many viral video charts and was selected as a featured ad in key advertising trades, including Ad Age and AdWeek.

Contributors:

Creative Director: Scott T. Chan
Executive Producer: Guillaume de Zwirek
Producer: Jenna Ceddici
Production Manager: Jade Forte
Editor: Chris Crutchfield
Editor: Luc Begeron
Art Director: Paul K. Lee
Music Supervisor: Matt Mugford
Music Editor: Satoshi Naguchi
Color Correction: The Mill

MILLER PR

Location: United States