The WebAward Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising.

Who may enter 

The Internet Advertising Competition is open to all organizations and individuals involved in the process of developing all forms on Internet advertising. Ads eligible for entry must have run at some time during the period from January 1, 2007 until January 30, 2008, except for the "Ads that the client didn't pick" category, which do not have to have been actually run.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. You do not have to be a member of the Web Marketing Association (WMA) to enter the Internet Advertising Competition Awards. 

What to submit 

Entries must be submitted online using the official IAC Online Entry Form. To access the entry form, you first need to create a nominator account. This account will allow you to enter multiple entries without having to reenter your personal contact information each time.

Entries should be submitted on a single HTML page containing your creative and/or each element of the campaign. The page may be password protected (provided you enter this information on the entry form) and available to the IAC judges. The HTML page must show the creative to be judged for that entry only. However, entries may also include a link to a page showing how the entry was displayed in use if available.  It is important that the judges be able to determine exactly what creative is to be reviewed with each entry so it is advisable to include direct links to the creative rather than a single page for all of the organization's entries.

Entries not containing a valid URL link to the entered ads may be disqualified. An advertisement is considered entered after a completed Entry Form is logged by the WMA server and payment of the entry fee is received by the WMA prior to the competition deadline. When an entry is processed, the nominator will receive an email receipt confirming the entry. 

Judging Criteria 

The Internet Advertising Competition judges represent all aspects of the advertising and Internet worlds. Entries will be judged on the judging criteria and compete head-to-head with other entries within their specific category. 

JUDGING CRITERIA:

· Creativity
· Innovation
· Impact
· Design
· Copywriting
· Use of the medium


Our judges are experienced professionals with an in-depth understanding of the current state-of-the-art in advertising design and technology and the objectivity to score entries according to a predefined set of criteria.

Our 2008 judges represent some of the best the Internet Advertising community has to offer, including: Agence Virtuelle SA, apollo interactive, Avenue A / Razorfish, Boston Media, Clickmedios, CNN News Group, ddb worldwide communications, Deutsch Inc., digitalroot, dotglu, Euro RSCG San Francisco, Goodby, Silverstein & Partners, Grey Direct E Marketing, IBM, iLeo, J. Walter Thompson, Lime Interactive, Modem Media, MyMotivator.com, Ogilvy Interactive,  PALM, Refinery, Inc., SiboneyUSA, Target, The Cincinnati Enquirer, TMX Communications, Wealth Management News, WORX Multimedia Consulting GmbH, and Wunderman.

Awards

WebAward Internet Advertising Competition Awards will be given to those entries that the judges rate as best within each industry category. Award winners will receive a handsome trophy customize for their entry.

Entries not winning the top award in their category will be eligible for an Outstanding Advertising Award based on upon the total score. Award winners will receive a personalized certificate, suitable for framing, to acknowledge their achievement.

No award will be issued if, in the opinion of the judges, all entries within a given category do not meet a high standard of excellence. 

A Best of Show award will also be selected in each of the medium categories.

The agency that wins the most awards in a single show will be given the Top Agency Award and be singled out for special recognition in our winners press release.

Categories

Judging categories are based upon Industry and Medium


Industries