Who may enter

The Internet Advertising Competition is open to all organizations and individuals involved in the process of developing all forms on Internet advertising. Ads eligible for entry must have run at some time during the period from January 1, 2009 until January 30, 2010, except for the "Ads that the client didn't pick" category, which do not have to have been actually run.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards and will be the only person allowed to make changes to the entry data once it is submitted. You do not have to be a member of the Web Marketing Association (WMA) to enter the Internet Advertising Competition Awards.

What to submit

Entries must be submitted online using the official IAC Online Entry Form. To access the entry form, you first need to create a nominator account. This account will allow you to enter multiple entries without having to reenter your personal contact information each time.

Entries should be submitted on a single HTML page containing your creative and/or each element of the campaign. The page may be password protected (provided you enter this information on the entry form) and available to the IAC judges. The HTML page must show the creative to be judged for that entry only. However, entries may also include a link to a page showing how the entry was displayed in use if available. It is important that the judges be able to determine exactly what creative is to be reviewed with each entry so it is advisable to include direct links to the creative rather than a single page for all of the organization's entries.

Entries not containing a valid URL link to the entered ads may be disqualified. An advertisement is considered entered after a completed Entry Form is logged by the WMA server and payment of the entry fee is received by the WMA prior to the competition deadline. When an entry is processed, the nominator will receive an email receipt confirming the entry and it will be reflected in the nominator account.

Judging Criteria

The Internet Advertising Competition judges represent all aspects of the advertising and Internet worlds. Entries will be judged on the judging criteria and compete head-to-head with other entries within their specific category.

Judging Criteria:

• Creativity
• Innovation
• Impact
• Design
• Copywriting
• Use of the medium

Our judges are experienced professionals with an in-depth understanding of the current state-of-the-art in advertising design and technology and the objectivity to score entries according to a predefined set of criteria.

Our 2010 judges represent some of the best the Internet Advertising community has to offer, including: Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

Awards

Internet Advertising Competition Awards will be given to those entries that the judges rate as best within each industry category. Award winners will receive a handsome trophy customize for their entry.

Entries not winning the top award in their category will be eligible for an Outstanding Advertising Award based on upon the total score. Award winners will receive a personalized certificate, suitable for framing, to acknowledge their achievement.

No award will be issued if, in the opinion of the judges, all entries within a given category do not meet a high standard of excellence.

A Best of Show award will also be selected in each of the medium categories.

The agency that wins the most awards in a single show will be given the Top Agency Award and be singled out for special recognition in our winners press release.

Categories

Judging categories are based upon Industry and Medium

Industries

Advertising Advocacy Airline Application Service Provider Arts Associations Auction Automobile B2B Bank Beverage Biotechnology Broadcasting Brokerage Catalog Computer: Hardware Computer: Retailer Computer: Software Construction Consulting Consumer Goods Credit Union Design Directory or Search Engine Diversified Business Education Email Employment Energy Entertainment

Environmental Events E-Zine Faith-based Family Financial Services Food Industry Game Site General Interest Government Health Care Home Building Hotel and Lodging Information Services Institutional Services Insurance Interactive Services International Business Internet Service Provider Intranet Investor Relations Investment Legal Leisure Magazine Marketing Manufacturing Media Medical

Military Mobile Movie Music Mutual Fund News Newspaper Non-Profit Online Community Other Pharmaceuticals Portal Professional Services Public Relations Publishing Radio Real Estate Regional Restaurant Retail School Shopping Small Business Sports Telecommunication Toy & Hobby Transportation Travel University

Medium

• Online ad (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format)

• Online campaign (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format)

• Rich media Online ad (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology)

• Rich media Online campaign (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology)

• Email message (ad delivered via email)

• Email message campaign (ad delivered via email)

• Online Newsletter campaign

• Websites* (website, microsite or landing page used in advertising process)

• Interactive application (executable file delivered online)

• Mobile Applications (apps for use on mobile devices such as iPhone)

• Online Video

• Integrated ad campaign (campaign using two or more of the above online media)

• Ads That the Client Did Not Pick (Great ads too daring for the client)

The campaign categories are open to advertising campaigns consisting of no less than three and no more than five ads used to promote a single product, brand, or concept.

Nominators may enter ads in multiple categories, if appropriate. For example, ads appearing as part of a campaign may also be entered as a single ad in the same or a different category. However, separate entry forms and fees are required for each category entered.

* Please note: In the IAC Awards, websites are judged for their advertising qualities, not overall web development. The annual WebAward competition is better suited for the evaluation of total website development.

Entry Fees

The fees for the 2010 Internet Advertising Competition Awards are $195 for single entries and $225 for campaign, websites and interactive applications categories.

Entry fees are payable through our secure server via credit card (MasterCard, Visa, American Express) or by check. Nominators wishing to submit their payment by check must submit their entry using the online entry form prior to submitting payment. Checks must be issued in US Dollars from a US bank. A receipt or invoice for entry fees will be generated by the online entry form submission process.

To submit entry fees by mail, please make checks payable to Web Marketing Association. Submit the entry online and then mail the check along with printed entry application to:
Web Marketing Association
P.O. Box 249
W. Simsbury, CT 06092

The WMA cannot bill firms for entry fees. WMA is not responsible for incomplete or disqualified entries. Entry fees for incomplete or disqualified entries are non-refundable.

In the event that the entry deadline is extended, there will be a $50 late fee for any entry submitted after the deadline of January 29, 2010.

Deadline

The deadline for entering the 2010 Internet Advertising Awards Competition is January 29, 2010. Any entries submitted after the original deadline are subject to a late fee. Winners will be notified by e-mail one week prior to the general announcement of winners in March 2010.