2018 Best News Ad
The ECBM Edge
Will your site be next?
Each year the Web Marketing Association names the Best News Ad as part of the annual Internet Advertising Competition (IAC) Awards. We believe that judging your creative talent should be based on a peer group within that industry.
Now in its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.
Best advertising are selected by judges who review the entered advertising using the seven criteria below:
Use of the medium
As a participant, you will receive:
An independent evaluation of your News Ad by independent expert judges
Valuable feedback to help Benchmark your efforts against other News Ad industry advertising.
If your site wins a News Ad IAC Award, you will also get:
A beautiful Crystal Statue or certificate of achievement to display proudly
Higher visibility for your company and yourself
A great marketing opportunity to promote your company to the media
Links to your site from the highly ranked WebAward site to help SEO
The admiration of peers, friends and co-workers -- maybe even a raise!
A personal achievement for your resume
Each year the Web Marketing Association's IAC Award Competition names the Best News Ad. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content. Entries not selected as best News Ad are also eligible for an Outstanding Advertising Award.
Entering the IAC Awards can help keep you up on News Ad Trends by showing you how other News Ad advertising compare to the overall Internet standards. You also can make News Ad news if you have the Best News Ad. News Ad news letters will want to cover you win bringing you additional visibility within your industry.
Here are past News Ad winners:
|Year||Entry Name||Award Level||Winner|
|2016||The Economist raising eyebrows and subscriptions campaign||Best Magazine Online Campaign, Best Media Online Campaign, Best News Online Campaign, Best Publishing Online Campaign||The Economist / agencies Proximity and UM|
|2016||news portal VNO-NCW||Best News Website||Website VNO-NCW by Link Design|
|2013||U-T San Diego for iPad||Best News Mobile Application, Best Newspaper Mobile Application||Mindgruve|
|2013||UTSanDiego.com: All the News. Upgraded.||Best News Website, Best Newspaper Website||Mindgruve|
|2012||SoftServe, Inc.||Best Employment Email Message Campaign, Best Marketing Email Message Campaign, Best News Email Message Campaign||"SoftServe Pulse" Email Campaign|
|2012||MSN Preference Center||Best News Website||Acxiom Creative|
|2011||America's Health Rankings||Best Health Care Website, Best Information Services Website, Best News Website, Best Non-profit Website, Best Of Show Website||Rockfish|
|2011||Salute to Troops Featuring Robin Meade Viral Video||Best News Online Video||Northridge Interactive & CNN|
|2010||Unplug. It's Sunday.||Best News Websites, Best Newspaper Websites||IQ Interactive|
|2010||Sony CES 2010 Virtual Press Kit||Best Public Relations Websites||BGT Partners|
|2009||CNN Presents: Black in America||Best News Integrated Ad Campaign||CNN Digital Marketing / CNN Off-Channel Marketing / CREW Creative|
|2009||Election Banners||Best News Rich Media Online Ad||CNN Digital Marketing and CREW Creative|
|2009||CNN Shirt||Best News Websites||CNN Digital Marketing and The Barbarian Group|
|2009||Cox Newspapers: Access Atlanta Banners||Best Newspaper Rich Media Online Campaign||360i|
|2006||Wsj.com - Open House & Promotion||Best News Integrated Ad Campaign||The Wall Street Journal Online, Dow Jones & Company, Inc.|
|2006||CBS Television Stations Digital Media Group||Best News Interactive Application||Armchair Media|
|2006||CNN.com Free Video Campaign Launch||Best News Rich Media Online Campaign||Agency.com|
|2005||CNN.com The Power of CNN Under Your Command||Best News Integrated Ad Campaign||CNN.com|
|2005||CNN/com The Power of CNN Under Your Command||Best News Microsite/landing Page||CNN.com|
|2005||CNN/com The Power of CNN Under Your Command||Best News Online Ad||CNN.com|
The Internet Advertising Competition Awards evaluates all forms of online advertising including:
|Online Ad||Online Campaign|
|Rich Media Online Ad||Rich Media Online Campaign|
|Email Message||Email Message Campaign|
|Online Newsletter Campaign||Microsite/Landing Page|
|Mobile Application||Online Video|
|Integrated Ad Campaign||Online Video campaign|
To view other industry winners, please click on the link below:
| Advertising | Advocacy | Airline | Application Service Provider | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blog | Broadcasting | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Credit Union | Design | Directory or Search Engine | Diversified Business | Education | Electronics | Email | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | Game Site | Gay/Lesbian | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Internet Service Provider | Intranet | Investor Relations | Investment | Legal | Leisure | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Movie | Music | Mutual Fund | News | Newspaper | Non-Profit | Other | Pharmaceuticals | Photography | Political | Portal | Professional Services | Public Relations | Publishing | Radio | Real Estate | Regional | Restaurant | Retail | School | Science | Shopping | Small Business | Social Network | Sports | Technology | Telecommunication | Toy & Hobby | Transportation | Travel | TV | University