2018 Best General Interest Ad
Musical Instrument Museum
Will your site be next?
Each year the Web Marketing Association names the Best General Interest Ad as part of the annual Internet Advertising Competition (IAC) Awards. We believe that judging your creative talent should be based on a peer group within that industry.
Now in its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.
Best advertising are selected by judges who review the entered advertising using the seven criteria below:
Use of the medium
As a participant, you will receive:
An independent evaluation of your General Interest Ad by independent expert judges
Valuable feedback to help Benchmark your efforts against other General Interest Ad industry advertising.
If your site wins a General Interest Ad IAC Award, you will also get:
A beautiful Crystal Statue or certificate of achievement to display proudly
Higher visibility for your company and yourself
A great marketing opportunity to promote your company to the media
Links to your site from the highly ranked WebAward site to help SEO
The admiration of peers, friends and co-workers -- maybe even a raise!
A personal achievement for your resume
Each year the Web Marketing Association's IAC Award Competition names the Best General Interest Ad. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content. Entries not selected as best General Interest Ad are also eligible for an Outstanding Advertising Award.
Entering the WebAwards can help keep you up on General Interest Ad Trends by showing you how other General Interest Ad advertising compare to the overall Internet standards. You also can make General Interest Ad news if you have the Best General Interest Ad. General Interest Ad news letters will want to cover you win bringing you additional visibility within your industry.
Here are past General Interest Ad winners:
|Year||Entry Name||Award Level||Winner|
|2015||#BecauseFutbol||Best Advertising Social Media Campaign, Best Automobile Social Media Campaign, Best Design Social Media Campaign, Best Events Social Media Campaign, Best General Interest Social Media Campaign||INNOCEAN USA|
|2015||Epic Holiday Office Remix||Best General Interest Online Video, Best Music Online Video||Klick Inc.|
|2014||Everybody Looks||Best Entertainment Online Video, Best Toy & Hobby Online Video||AngelVision Technologies|
|2014||Street Finance Branded Content Series||Best General Interest Online Video||Street Finance Branded Content Series|
|2014||Travel through Time with TEB||Best General Interest Social Media Campaign||Travel through Time with TEB|
|2014||Cuyahoga County Public Library||Best General Interest Website||Marcus Thomas LLC|
|2012||Mary Kay - Diary of a Beauty Blogger||Best General Interest Online Video||The Studio at Conde Nast|
|2011||Arkansas State Parks App||Best General Interest Mobile Application||Aristotle|
|2011||FAGE Wired Take Over||Best General Interest Rich Media Online Ad||Conde Nast Studio|
|2009||Winchester Rifle Ballistics Calculator (Silverlight V2)||Best General Interest Interactive Application||Quilogy \ Winchester|
|2009||Picture Perfect Holiday||Best General Interest Websites||Drumroll|
|2008||Time Inc. Corporate Website||Best General Interest Ads The Client Did Not Pick||Rokkan|
|2008||SonicWALL E Class Viral Game||Best General Interest Interactive Application||Creative I Advertising and Interactive Media|
|2008||Speedifasti Website||Best General Interest Microsite/landing Page||Creative I Advertising and Interactive Media|
|2008||SonicWALL E Class Viral Game||Best General Interest Rich Media Online Campaign||Creative I Advertising and Interactive Media|
|2007||Soloflex microsite||Best General Interest Microsite/landing Page||Overland Agency|
|2005||Stan Rapp Website||Best General Interest Microsite/landing Page||TMX Communications|
|2003||Boston Bodyworker Holiday Promotion||Best General Interest Email Marketing Message Using Rich Media||Small Army|
|2003||Our Time to Shine||Best General Interest Interactive Broadcast/streaming Advertisement||Destiny Media Technologies|
|2003||FamilyFun.com Weekender||Best General Interest Newsletter Html Email Campaign||FamilyFun.com|
|2003||Feel the Fury Web Banner||Best General Interest Rich-media Advertisement||MARC USA Advertising|
|2003||General Electric: 2003 Imagination At Work Online Campaign||Best General Interest Rich-media Campaign||General Electric/AtmosphereBBDO|
The Internet Advertising Competition Awards evaluates all forms of online advertising including:
|Online Ad||Online Campaign|
|Rich Media Online Ad||Rich Media Online Campaign|
|Email Message||Email Message Campaign|
|Online Newsletter Campaign||Microsite/Landing Page|
|Mobile Application||Online Video|
|Integrated Ad Campaign||Online Video campaign|
To view other industry winners, please click on the link below:
| Advertising | Advocacy | Airline | Application Service Provider | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blog | Broadcasting | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Credit Union | Design | Directory or Search Engine | Diversified Business | Education | Electronics | Email | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | Game Site | Gay/Lesbian | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Internet Service Provider | Intranet | Investor Relations | Investment | Legal | Leisure | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Movie | Music | Mutual Fund | News | Newspaper | Non-Profit | Other | Pharmaceuticals | Photography | Political | Portal | Professional Services | Public Relations | Publishing | Radio | Real Estate | Regional | Restaurant | Retail | School | Science | Shopping | Small Business | Social Network | Sports | Technology | Telecommunication | Toy & Hobby | Transportation | Travel | TV | University